2 LinkedIn Summary Examples for Marketing Professionals

When it comes to landing jobs in marketing, LinkedIn is one of the most valuable tools at your disposal. Over 95% of recruiters use LinkedIn, so there is an abundance of opportunities for marketing professionals with a strong presence on the platform.

Along with the headline, the LinkedIn summary is the most important part of your LinkedIn profile. It gives you the chance to show potential employers and recruiters what makes you unique and what you can add to their organisation.

In this guide, we will show you how to write a powerful marketing LinkedIn summary. We’ll also provide two LinkedIn summary examples for marketing professionals. Whether you’re a marketing executive, a marketing manager or marketing director, this guide will help you prepare a LinkedIn summary that gets results.

For further inspiration for your LinkedIn summary, check out our ultimate LinkedIn summary guide, which includes 20 LinkedIn summary examples.

As the director of one of London’s leading marketing agencies, I’m passionate about enabling businesses to grow. Whether our clients come to us because they are struggling to attract customers or because they simply want to outsource their marketing activities, we help them achieve exponential growth.

I’m a marketing consultant. In 2016 I founded Joyful & Wonder Marketing, a digital marketing agency. Since its inception, Joyful & Wonder Marketing has worked with over 500 businesses across the UK and Ireland, ranging from major corporations to SMEs. We build marketing campaigns based on data and analytics that create wonder with audiences and generate unprecedented growth.

Examples of our recent campaign successes include:

- 800% increase in sales for a major sportswear retailer

- 400% increase in sales for a London-based retail outlet

Alongside a bachelor’s degree in marketing, I have also studied consumer psychology and the behaviour behind customer decision-making. My expertise in this area helps me build marketing campaigns that get results. I have also lectured at leading Russel Group universities on consumer psychology.

When I’m not developing marketing strategies, I love hiking through the Scottish Highlands or wild camping across Europe. In 2019, I spent two weeks trekking and camping through Poland and Germany.

Want to talk about marketing? Don’t hesitate to send me a message to start a chat.

Specialities: Digital marketing, marketing consultancy, strategy development, consumer psychology, data science, behavioural science, budget management, data & analytics, client management, relationship management.

Using our LinkedIn profile summary formula is a sure-fire way of impressing other LinkedIn users, making yourself stand out and providing yourself with a greater chance of impressing potential employers.

Follow our 8-step formula to prepare yourself a great LinkedIn summary.

1. Tell the story of your career

2. Be authentic

3. Touch on your accomplishments and successes

4. Use numbers and metrics to bolster your profile

5. Articulate your unique value proposition

6. Convey your key skills and experiences

7. Optimise your summary with keywords

8. End with a clear call to action

Let’s take a look at this formula in more detail.

Your LinkedIn summary should tell the story of your career in an engaging way, providing an overview of who you are and what you do.

For example, how did you get into marketing? Why do you love your job? As a marketing professional, you may want to touch on your passion for marketing or your interest in generating sales.

Other issues that you may want to touch on in your LinkedIn summary include:

- What are your career objectives?

- Transferable skills and experiences that you utilise in your job

The key to crafting the perfect LinkedIn summary is uniqueness. There are millions of users on LinkedIn, many in the same profession as you.

So in order to achieve your objectives on LinkedIn, it’s important to make yourself stand out.

Focus on what makes you different. Avoid being generic at all costs.

But how can you craft a unique LinkedIn summary?

The good news is you don’t need a huge list of major achievements to be unique. In fact, anyone can make their LinkedIn summary unique.

To prepare a unique summary, be personal. Use engaging writing and include content that isn’t generic. This might involve preparing a one-minute introduction video to add to your summary or uploading photos that detail your work.

If you can, identify your unique value proposition (UVP). This is your key selling point that will make recruiters want to hire you.

Examples of UVPs include specific marketing expertise or an ability to generate growth. If possible, use numbers to bolster your unique value proposition.

Including accomplishments in your LinkedIn summary can have a strong impact on recruiters and potential employers.

As a marketing professional, your key achievements will likely be related to sales growth. When highlighting your key achievements, use succinct writing and don’t go into too much detail. Use bullet points or symbols for ease of reading.

Here is an example:

- I generated a 32% increase in revenue by developing and executing a new marketing strategy in Europe.

For marketing professionals, quantifying your accomplishments with numbers and metrics is a fantastic way of standing out from the competition.

Numbers and metrics provide tangible evidence of your ability to get results, so ensure to bolster your achievements with numbers in your summary. Whether it be percentages, sales numbers or pound/dollar figures, using numbers will make your summary shine.

A unique value proposition is the key, unique benefit that you offer to employers. It’s what sets you apart from the competition and makes you a valuable asset as a marketing professional.

The best LinkedIn summaries illustrate users’ unique value propositions in a concise manner, enabling recruiters to see the value in employing them.

How do you identify your unique value proposition?

To identify your unique value proposition, think about your key achievements and how you have added value in recent times.

Take a look at the marketing LinkedIn summary samples in this guide. The individual’s unique value proposition is her ability to generate growth.

Although this isn’t necessarily a unique skill set, the way it is presented makes it unique.

Articulate your key skills in your LinkedIn summary, focusing on skills that are fundamental to marketing.

Key skills for marketing include communication, research, presentation and creativity.

Ensure your work experience comes too. This may involve touching on your current role, as well as your less recent positions. By describing your work experiences, you can show how you achieved success and made an impact.

While the LinkedIn headline is the most important aspect of your LinkedIn profile in terms of optimising it for searches, your summary should also be optimised with strategically placed keywords.

This will help your LinkedIn profile appear in LinkedIn searches, as well as search engine results.

When writing your summary, ensure to include keywords that are relevant to marketing. To identify important keywords, study job postings for marketing roles. This will help you understand what recruiters may be searching for on LinkedIn.

At the end of your LinkedIn summary, include a specialties section. This is basically a list of your key hard skills, which is included to help you rank for those keywords.

Keywords for marketing include:

- Social Media Marketing

- SEO

- Paid Search

- Digital Marketing

- Traditional Marketing

Study the marketing LinkedIn summary examples in this guide to see how we populated the summary with keywords.

Wrap up your LinkedIn summary with a concise call to action. Tell the reader to do whatever it is you want them to do, whether it’s to get in touch regarding employment opportunities or to check out your website.

If you’re hoping to secure a new job on LinkedIn, ensure your call to action isn’t too pushy. There’s a common perception in recruitment that the best talent don’t need to pursue work, so be subtle.

Something along the lines of ‘I am always interested to hear from LinkedIn users regarding potential career opportunities’ would be ideal.

It’s a good idea to be even vaguer if you’re currently employed and you don’t want your employer to know that you’re pursuing new opportunities.

If you’re in such a situation, simply state that you’re open to receiving messages from people who want to know more about you.

I am a marketing manager with over 12 years’ experience leading marketing initiatives across Europe and the United States. Passionate about facilitating growth through marketing, I have spearheaded over 50 large scale marketing projects that have generated over five hundred million dollars in revenue.

Currently employed as marketing manager at Example Company, I am responsible for developing and executing the marketing strategy while providing leadership to a team of 8 marketing professionals. During my time in this role, I have managed budgets of over ten million dollars.

Examples of my successes in recent years include:

- Grew sales by 86% in 2022 by executing a new marketing strategy

I am currently pursuing new job opportunities in marketing, so feel free to get in touch with me. I look forward to hearing from you.

Specialties: Digital marketing, traditional marketing, strategy development, marketing management, marketing strategy.

Ensure to write your LinkedIn summary in first person. First person is a personal narrative. It enables you to tell your career story in an engaging way. It also provides you with a better chance of building valuable connections on LinkedIn.

When preparing your LinkedIn profile, ensure it is consistent with your CV. When you apply for jobs with your CV, recruiters often navigate to your LinkedIn profile. For this reason, it’s important to ensure your CV and LinkedIn profile are sending out the same message.

Many LinkedIn users are unaware that they can add media to their LinkedIn summary. Uploading media backs up your summary with tangible proof of your successes, offering insight into your life as a marketing professional and showing what makes you unique.

Uploading media to your summary is a great way of making yourself stand out.

But, as a marketing professional, what type of media would be appropriate to upload to your summary?

Options of media content to upload include images related to your marketing roles. Make use of free image creating platforms, such as Canva, to create attractive images that showcase your successes as a marketing professional. This might involve including a brief overview of your accomplishments and the products/services you market .

Another media option is to record a short video to introduce yourself. Describe your career as a marketing professional and touch on how you add value to employers. Keep your video professional and short, no more than one minute in length.

Adding videos to your summary makes it more personal and provides you with a stronger platform to build connections.

Have you appeared in online articles in a professional capacity? If so, upload such articles to your LinkedIn summary. Adding links to articles you’ve been featured in helps make you come across as an authority in your field.

How do you add media to your LinkedIn summary?

To add media to your summary, click the ‘+’ symbol, then select ‘upload file’ or ‘add a link’. Then add the file that you would like to upload to your summary.

We hope you have found this guide to LinkedIn profile summaries for marketing professionals helpful.

For further help with your LinkedIn summary, view our ultimate guide to LinkedIn summaries, which includes 20 LinkedIn summary examples. Or view our guide to LinkedIn headlines, which includes 15 LinkedIn headline samples.