One of the key features of LinkedIn that sets the platform apart from CVs and resumes is the opportunity to upload images, videos and interactive media. This feature enables you to add another dimension to your LinkedIn profile and showcase your achievements in the most effective way.
Many people consider LinkedIn profiles to be very text-dominated. However, LinkedIn lets you insert images, videos, documents and presentations to help optimise your profile and make it more personable.
For example, construction managers could upload engaging videos that show off the projects they have delivered. Graphic designers could upload compilations of their completed work.
Another benefit of images, videos, documents and presentations is that they can be liked and commented on, which encourages engagement with your followers.
Images, videos, documents and presentations can be inserted in the summary, education or work experience section of your LinkedIn profile. The type of media you insert into these different sections will vary.
For example, when describing key projects you worked on in your work experience section, you may want to add photos that show the end result. But when detailing your education, you may want to include videos of presentations that you delivered.
Images and interactive media are a fantastic way of enhancing your LinkedIn profile and selling yourself. Unlike CVs, you have the chance to show recruiters and connections how you achieved success in a very visual form.
CVs and resumes, on the contrary, should never contain images (apart from CVs and resumes for Continental Europe, which should include a professional headshot).