With this question, you have the chance to stand out from the competition. Instead of ‘why should we employ you’, think of this question as ‘what makes you unique’.
When answering this question, show your key skills and experiences, as well how you are aligned with the company’s values and culture.
Here is an example answer to this question:
‘After looking at the job description for this role, I believe I possess all the essential skills required to excel. I understand that you’re specifically looking for someone with FMCG experience. I’ve got over five years graphic design experience in the FMCG sphere. Designs I have produced during this period have been key to increasing conversion rates by as much as 67%.
I have also got three years’ experience in a managerial role. I am a naturally effective leader, with experience providing leadership to teams of up to four. During my time in leadership roles, I have consistently led teams to targets and helped them to reach their full potential.’